Fanta is already one of the most visually striking brands in the drink aisle thanks to its iconic vibrant-hued sodas. However, the latest Fanta beverage might be one of the brand's most eye-popping creations yet.
In honor of the fast-approaching Halloween season, Fanta is currently rolling out a brand-new drink that's black in color, a major departure from the ultra-bright sodas the brand is known for.
That secrecy extends to the actual flavor of the drink, which will remain a mystery so that fans can try to guess it themselves.
The new flavor is part of the "What the Fanta?" campaign that parent company Coca-Cola announced in the summer of 2022.
For instance, the very first What the Fanta? flavor was a bright blue beverage that customers said tasted similar to an orange creamsicle or cream soda.
The new Halloween drink is only one aspect of the latest What the Fanta? launch. Fanta has teamed up with designer and content creator Nava Rose to create a one-of-a-kind Halloween costume inspired by the Halloween soda.
The Halloween Fanta is hitting shelves right now and will only be available for a limited time, so anyone interested in trying it should act quickly before it disappears for good.
The announcement for the new mystery soda comes just a few months after Coca-Cola gave a major flavor upgrade to its signature Fanta flavor: Fanta Orange.